Over the past couple of years there had been a shift in the floral industry, and subtle change which began with a greater demand for green, sustainable, British grown flowers. Florists began to grow their own produce, became more seasonally aware and several new businesses rose to fashion, Pyrus is a great example of this.
This change in demand and product has in it’s turn altered the shape of arrangements. For example, the stems of cut garden roses are considerably more floppy than the straight kind you may be used to in the flower shop, so the arrangement has changed shape to compensate. They have this become less upright, and looser and more linear in form. Colours have also become more muted and foliage is used more heavily, both for support and because the blooms themselves are not in such excess. Florists are forced to become more creative, to experiment with subtle nuances of colour, and learn how less can be more.
Personally I welcome this change. I learned my craft in London and became quickly disillusioned with both “London Style” and the way that to a point there seemed little seasonality. Of course this is a seeping generalisation, look at the wondrous creations from Grace and Thorn. But I am so excited to see that both florists and brides are becoming more creative and less bound by structure.
What do you think of these new shapes and styles?